Beer snob? Check. Beer Fest snob? Check.

by brewgasm on August 11, 2010

I’ve already established that I’m a craft beer snob.

If you need further proof, you can read this week’s Brews News column, which features a number of local releases and information about upcoming regional beer festivals.

But let me clarify, briefly:

My part-time job: Beer news columnist for Mountain Xpress alternative newsweekly.

My job description (as far as I can tell): Local craft beer cheerleader. Beer news chaser. Photographer of people drinking beer, loving beer, and acting up with craft beer.

This blog: The scoop on beers I like and don’t like–whether they be local, regional, or national. My personal take on beer festivals, beer education, and more. My intimate brewgasms. And links to my part-time paid work, in case you’re interested, and to help drive traffic to Mountain Xpress.

Got it?

Good.

If you want, you can go check out some of the photos I took at last Saturday’s Baseball & Beers Festival here in Asheville on Mountain Xpress’ blog.

There are slightly obscene photos of me vamping with this man-sized Gaelic Ale here.

And now I’ll tell you what I really thought about this festival.

It was pretty lame.

I didn’t attend the inaugural Baseball & Beers last year, but I hear that it attracted more of a crowd than this year’s fest. This one seemed sparse. I’m not sure if that’s because there wasn’t lots of advance advertising or because it’s a time of year when lots of folks are on vacation — or a bit of both.

I  think this Festival has the potential to draw more beer lovers and be a fun event. The music was pretty good (though I only really listened to Soulgrass Rebellion, who are cute in a scruffy, growly kind of way). And I hear the food, provided by Wild Wings and integrating local beers into the cooking was good (i.e., wings with hot sauce spiked with local beer).

Soulgrass Rebellion doing their thang.

But not all the local and regional breweries were represented. Even though one of the beneficiaries of the event was the Asheville Brewers Alliance, not all members of the ABA were pouring their beers. And the non-local beers were poured by volunteers and distributors, not by brewers.

Distributors are great because they bring us beers that we might not get to try otherwise from faraway places like the magical state of Oregon. But at a beer fest, I want to talk to brewers or, at least, to people who know and understand craft beer.

And folks, Anheuser-Busch products don’t count as craft beers. Period. Step away from the fricking Shock Top. If you advertise an event as a “craft” festival, stick with true craft beers.

Finally, I found the layout to be disjointed. It was a longish walk between the two areas of action, and one of the music stages was set up in the bullpen. People seemed to feel weird about walking down into the bullpen, so the musicians there were kind of stranded in no man’s land, playing to, well, dirt.

If there’s not going to be baseball at Baseball & Beers, at least put the fest out on McCormick field. I think field repairs would be minimum, especially if the fest was moved to a time of year when the Tourists aren’t playing (early spring seems open for a local beer fest). Get organized farther in advance, so you can pull in all the regional breweries and, perhaps, more Southeastern breweries, who might not be on your distributor’s catalog, but who would like a chance to promote their brews.

The highlight of the Fest, as far as I could tell, was the giant Jenga-type game that Asheville Brewing Company President Mike Rangel brought for festival-goers to play.

Giant Jenga rocked.

Asheville is Beer City, USA. Let’s rise to the challenge and make every craft beer event great, y’all.

Prosit.

{ 7 comments… read them below or add one }

RockerKevin August 11, 2010 at 3:29 pm

I totally agree about Baseball & Beers. There were barely ANY craft beers! I don’t want to go to a “craft beer” festival to taste beers I can buy at ANY grocery store; I want to go taste craft beers that are harder to find diamonds in the rough!

Philip August 12, 2010 at 4:04 am

We had a beer fest here in Durham at the old Bulls stadium some years ago. The sun roasted us in between bouts of monsoon rains and the ground got so muddy even beneath the tents that the beer vendors were tossing their paper/cardboard beer carriers onto the walkways so that we didn’t disappear entirely. I saw one woman lose a shoe to the goo.

Mind you, this was the afternoon session. There was still a four hour evening session to follow.

Unsurprisingly, post-fest repairs to the field ran into the thousands of dollars and we’ve never again been invited to curl our toes into the green green ballfield grass while in the throes of brewgasm. There have been fests at the ballpark since, but they cover the field with ugly-but-functional plastic flooring.

Point being, it might be riskier to host a beer fest at a ballpark than one might think.

Y’all have a lot of good beer up there and I’m in favor of anything that gets more people to appreciate it. That said, it sounds like this festival could have done better at that. Oh well, better luck next time.

brewgasm August 12, 2010 at 1:18 pm

Good points, Rocker and Philip.

I know Brewgrass was held on the Tourists ball field several years ago. Not sure why it didn’t work out. Perhaps there was more damage than I thought.

dmwcpa August 12, 2010 at 8:18 pm

Happy Pop the Cap Day August 13th. 5 years, and NC has come along way. Cheers!

brewgasm August 12, 2010 at 10:04 pm

Indeed. Aug. 13 is also my son’s birthday. Makes it easy to remember–and another reason to celebrate with a high-gravity brew!

John August 13, 2010 at 12:31 am

There probably weren’t many festival goers this year because last year’s inaugural festival was kind of lame too. Same problems; poor layout and not many unusual beers The word gets around. I found myself repeatedly visiting the Starr Hill booth for their Dark Starr Stout because there was nothing else new left to try. I’ve had worse days…

I’m disappointed that the “slightly obscene photos” link above doesn’t seem to be working!

brewgasm August 14, 2010 at 2:27 pm

The link’s working for me, John. But it is an Asheville Citizen-Times link, and they often break them and/or don’t let you in unless you’re registered. Damn media.

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