New Belgium, Broo Shampoo, and Back to School for Beer

Life’s been full with travel and writing here in Brewgasm world.

I’m currently chasing a potential story based on rumors that New Belgium Brewing is considering Asheville as a possible spot to open their planned East Coast brewery. See my Twitter stream for regular updates @brewgasm.

I also wrote a story about a new beer product that’s hitting the Southeast markets–and which can be ordered via Amazon.com–Broo Shampoo: awesome shampoo and conditioner made with Highland Brewing’s St. Therese’s Pale Ale.

Here’s an excerpt:

If you’ve ever poured a beer on your head, you know this nectar’s not only good for drinking — it can give your hair body and shine. Beer contains protein, B vitamins and natural silicon — all of which promote healthy hair. But, let’s face it, beer straight from the fridge to your head can be cold and messy.

Brad and Sarah Pearsall of Asheville have come to the rescue with a new, all-natural shampoo, the primary ingredient of which is locally brewed craft beer. And no, Bröö Shampoo doesn’t make you smell like a brewery.

Also, visit CraftBeer.com to read my story “Back to School for Beer.” And hit the “like” button for me, please?

Here’s an excerpt from that tale:

I attended college 20 years too early. Back then, not many folks brewed their own beer, and students certainly weren’t asked to do so in order to earn a passing grade. Nowadays, however, there are a number of colleges, universities and culinary schools offering classes and even degrees in beer and brewing.

As interest in brewing and craft beer has increased in the U.S., there’s been a corresponding explosion in beer education. More and more students are studying the science, art, and business of beer in hopes of landing a job in this burgeoning industry.

And don’t forget about the “Too Hopped for TV” contest. See below.

I’ll update again soon about the rocking Beer Bloggers Con in Portland and about my talk there.

Happy beer day!

Tagged as: asheville, beer, beer school, broo, craft beer, craftbeer.com, new belgium