So, it all went down yesterday. As The Beer Guy, Tony Kiss, wrote, “It’s as if Asheville landed two major league baseball teams in the same season, as if the Yankees and Braves both relocated here.” Or to be more geographically appropriate, as if the Giants and the Rockies both relocated here.
Kim Jordan toasted by some Asheville brewers
Yesterday, at around 4:30 p.m., Governor Bev Perdue and New Belgium CEO Kim Jordan announced that New Belgium Brewing will open their second brewery here in Asheville.
Here’s the story I wrote about the event for Mountain Xpress. I took these photos as well.
Lots of coverage in the Asheville Citizen-Times as well, but I’m not going to link to them, because they put their stuff behind paywalls after a week or so.
There will be more to come about both Sierra Nevada and New Belgium coming to North Carolina–both in my Brews News and in my book. So stay tuned. In the meantime, I’m gonna go drink a Shift Pale Lager.
Governor Perdue, Kim Jordan and ABA President Tim Schaller
Special tag listing some of the reasons New Belgium chose Asheville
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- Special tag listing some of the reasons New Belgium chose Asheville
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- Governor Perdue, Kim Jordan and ABA President Tim Schaller
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- Kim Jordan toasts with some Asheville Brewers Alliance guys.
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